Senior Digital Marketing Manager

Company: Index Ventures
Location: Alpharetta, Georgia, United States
Type: Full-time
Posted: 12.APR.2021
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Are you an experienced marketing leader in fintech or the financial services industry? Are you passionate about how technology can be used t...


Are you an experienced marketing leader in fintech or the financial services industry? Are you passionate about how technology can be used to solve real-world business problems? Are you eager to shape the way financial services companies modernize their services? Are you interested in blockchain or cryptocurrency?BitPay, the world's oldest blockchain payment processor is seeking a data-driven and creative marketing leader to develop, lead, and execute BitPay's global paid advertising and digital marketing strategy for the company's consumer cryptocurrency products. This will be a critical marketing leader whose main focus is dedicated to attracting and acquiring new users to the company's app-based crypto solutions. This person will also be an integral member of the marketing team for our consumer business unit and they will drive/execute campaigns that position BitPay as a leading cryptocurrency provider to accomplish specific and quantifiable goals.Responsibilities:Manage corporate Web properties to support the company's business objectives (e.g. revenue, qualified leads, brand presence, awareness)Manage SEO/SEM effortsUse digital metrics to optimize online marketing spendTest everything including landing pages, ads, ad copy, special promotions, content and product placementCoordinate with marketing colleagues to align online activities with broader campaign initiativesEstablish program measurement methodology and analyze results in terms of ROI and success criteria (acquisition, usage, qualification)Set acquisition goals and measure resultsOversee media spend and search against performance metrics to optimize resultsRequirements:6-8+ years of digital marketing and paid advertising experienceA passion for technology and an innate ability to transform complex technical concepts into easy-to-understand messaging and materials.Experience in a highly data-driven marketing organizationStrong written and verbal communication skillsDeep experience with Google, Facebook, and similar platformsA career path that demonstrates increasing levels of responsibility, proficiency, and proven success delivering measurable marketing results on a global scale.Ability to manage time and multiple priorities to execute high-quality deliverablesExperience working in a fast-paced and highly cross-functional organizationBachelor's degree requiredProfessional traits that are necessary to succeed at BitPay:Exhibits excellent judgmentWorks collaborativelyNo finish line mentalityNot afraid to roll up their sleevesOpen, honest and directHas relentlessly high standardsThinks strategically, but stays on top of tactical executionExpects and requires innovation of her/his teamThinks big and has convictionsResults-orientedHas the innate ability to inspire passion in othersWhat we offerWe are the oldest and largest bitcoin payment processor in the worldWork with an extraordinary team of smart, fun, and highly motivated peopleA lot of opportunity for learning and growthA competitive salary with comprehensive benefits and perks such as taking your pay in Bitcoin, home office allowance, fitness challenges, fun contests with cash awards, and generous time off, including a sabbatical and the ability to choose your own holidays.Exciting, fast-growing tech company with a global presence awesome learning and growth opportunitiesSolve complex problems and make an impact every dayA remote-first company, with the option to work in our office in the beautiful, walkable restaurant/shopping district Avalon

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