Performance Marketer - Brazil

Company: Bitso
Location: Ashton, Maryland, United States
Type: Full-time
Posted: 05.JUN.2021
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Summary

About Bitso Bitso is Latin America's leading cryptocurrency platform. Our goal is to evolve how we think about and use money. We believe th...

Description

About Bitso

Bitso is Latin America's leading cryptocurrency platform. Our goal is to evolve how we think about and use money. We believe that we should all have the opportunity to use our money whenever we want it, and how we want it, without boundaries or schedules. To achieve this, we provide individuals with fast, cheap, seamless and user-friendly financial services powered by blockchain technology. Cryptocurrencies do not rely on intermediaries to give them legitimacy or value. Instead, they are valuable because of the peer-to-peer technology that powers them. We firmly believe in crypto and the use cases it has. It's time for the world to upgrade to a fair, open, transparent, and global financial system for all. #makecryptouseful.

Visit us at

About The Team

We're looking for a high-skilled Performance Marketer to drive new users acquisition through Paid Channels in Brazil. As part of the Growth Team, you'll be responsible for building and managing cross-channel campaigns while working with cross-functional teams to achieve Bitso's business goals.

This role is made for candidates willing to leverage their skills within the Growth team to build one of the strongest brands in the fintech and cryptocurrency industry in LATAM.

You Are

  • Passionate for digital marketing: you stay up to date on the industry, platforms and changes as they roll out
  • At least 4 years of related digital or Social Media Advertising experience
  • A strong grasp of Web Analytics, A/B Testing, and metrics driven marketing (performance)
  • A deep understanding of Facebook Ads
  • A high understanding of marketing technology
  • A strong analytical ability
  • An outstanding ability to think creatively, identify and resolve problems
  • An attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • A high levels of integrity, autonomy, and self-motivation
  • An energetic and willing attitude
  • A proactive, self-motivated and strong sense of ownership
  • A good team player and also be able to work independently
  • A native Portuguese speaker, proficient in English


You'll Do
  • Optimise Social, Search, Mobile and Display campaigns
  • Manage performance marketing tools (Apple Search Ads, Reddit Ads, Google Ads, Facebook Ads, etc.)
  • Run and measure CPC and CPA campaigns through Affiliates, external suppliers, etc.
  • Assist in the maintenance and monitoring of reports, budgets, campaign performance, LTV, and other channel metrics
  • Testing hypotheses and recommend performance optimizations
  • Have a data driven approach to manage campaigns and derive insights on strategy and performance
  • Ensure all digital projects are in line with performance goals
  • Build relationships with mobile/desktop network suppliers and negotiate prices and deliverables
  • Drive marketing technology changes and enhancements to support performance goals
  • Review and drive change in all areas that impact "performance"
  • Keep a constant workflow and reporting with the Growth Team
  • Brainstorm ideas and concepts with other team members
  • Monitor ads performance and reaction of the public on a daily basis and act accordingly
  • Generate creative advertising copy that's clear, persuasive, brand aware, original, and relevant
  • Work on multiple projects simultaneously, sometimes under tight deadlines


Compensation And Benefits
  • Purpose: You'll be part of something bigger, working towards financial disruption and inclusion across Latin America
  • Culture: You'll work in a thriving, friendly, and fun environment that promotes open discussions, jokes, learning, video games, and lots of fun.
  • People: You'll work with some of the most driven and intelligent people in the crypto space, engaging with a network of diverse talent from 25+ nationalities bound by our quest to #makecryptouseful
  • Salary: We pay very competitively in the countries where we operate, based on sophisticated high-tech markets
  • Venue: Work from wherever you want, work asynchronously; this role is fully remote to give you maximum freedom
  • Unlimited Paid Time-Off: You choose your number of days off. Recharge batteries and enjoy who you are outside the office
  • This role is expected to work remotely.
  • These are the applicable requisites, although equivalent competencies in any of the above will also be considered.

Bitso promotes an environment where people are treated fairly and with respect, free of discrimination, bullying, harassment, violence or threats.

Please visit: to see our privacy policy.

 
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