Healthcare Industry Marketing Director, Payers

Company: Oracle
Location: Redwood City , California, United States
Type: Full-time
Posted: 25.DEC.2018

Summary

Development and implementation of business plans, marketing strategy, and forecasts for a product/service or vertical market. As a product ...

Description

Development and implementation of business plans, marketing strategy, and forecasts for a product/service or vertical market.

As a product analyst you will participate in every stage of the product life cycle to ensure product meets the needs of users. Drive the implementation of programs in support of the marketing strategy, business plans, and forecasts for assigned product lines. Maintains current status of customer specifications for existing and future products. Identify, evaluate, and recommend marketing opportunities in support of product line objectives. Drive product functionality delivering high quality product documentation. Lead products through scheduled release assisting others to manage commitments and resources. Measure and report progress and review deliverables.

Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. Demonstrated product/project management experience. Ability to work with Executives. Strong interpersonal skills. Excellent written and verbal communication. Demonstrated product/project management experience. Creative, energetic, and enthusiastic. Team player. Experience using or implementing Oracle, SAP, or Peoplesoft applications. Basic HTML and web technology skills a plus. 8 years technology/industry experience and BA/BS/MBA degree.

Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.

The Healthcare Industry Marketing Director, Payers ispart of the Oracle Global Healthcare/Life Sciences (HC/LS)Industry Solutions Marketing team responsible for content and thoughtleadership specific to supporting the growth of Oracle Cloud in healthcare.

With a marketingbackground and deep understanding of healthcare payers, the Industry MarketingDirector will be knowledgeable in population health, value based care, HEDISmeasures and healthcare consumerism.

Topcandidates will understand the payer business model, marketing function and strategiesthat increase member engagement and beneficiary satisfaction.

Keyresponsibilities include developing both internal and external marketing assetssuch as - videos, customer testimonials, product positioning and white papers.Industry Marketing Directors also enable innovation by providing new solutionapproaches that address evolving trends in healthcare.

Workingclosely with product marketing, engineering and partners, Industry Marketing Directorsprovide expert perspectives and thought leadership concepts that helpdifferentiate Oracle Cloud and provide benefits to both the industry, and patients.

Primary Duties

* Responsiblefor the creation and maintenance of industry marketing content specific tohealthcare payers - including value maps, product positioning, customer testimonials,blogs, social media postings and solution briefs.
* Providethought leadership through white papers, blog posts, news articles and videos.
* Creation of use cases that leverage Oracle SaaSand PaaS capabilities that can improve brand awareness, member engagement and operationalperformance.
* Coordinationwith solution specialists in the development of new industry demonstrations.
* Provide training/enablementto field sales teams.
* Participationin marketing events, trade shows and webinar presentations.
* Keep current on healthcare industry and technologytrends including value based reimbursement models, population health, patient experience, innovation, cybersecurity, AI/MachineLearning, IoT and Blockchain as well as interoperability and regulatory compliance.

Preferred Qualifications

* Industryknowledge of healthcare payers and market.
* Industrymarketing background and content development.
* Knowledge ofhealthcare marketing practices.
* Ability toperform independently in a fast paced, deadline driven environment.
* Familiaritywith marketing and enterpriseapplications and technologies.
* Strongwriting and presentation skills.
* Travel: 10%.
* Education:BA/BS, MPH a plus.
* Experience:10 years.
* Position Location:Onsite at Oracle HQ in Redwood Shores, CA.

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