Digital Marketing Strategy Consultant-Digital : Adobe CQ5

Company: Tephra
Location: Atlanta, Georgia, United States
Type: Full-time
Posted: 13.FEB.2021
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Description:Digital Marketing Strategy ConsultantLocation: any US location, candidate must be open for extensive travel to client sites on w...


Description:Digital Marketing Strategy ConsultantLocation: any US location, candidate must be open for extensive travel to client sites on weekly basisKey Responsibilities:• Digital Marketing Thought Leader who engages with CXO/SVP/VP/Director level audience in customer organization • Orchestrate and articulate digital transformation business value proposition, involving multiple digital work streams, to customers • Provide consulting to large digital transformation initiatives to conduct digital maturity model assessments, create digital transformation roadmap to move the maturity model• Analyze operational process to find and implement new efficiencies in automation tools integration with other products of Marketing Cloud. • Provide Architectural guidance and best practices• Perform feasibility studies / proof-of-concept development, translate requirements into an appropriate design, incorporating technical detail• Identify conflicting business practices and integration issues, suggesting alternative solutions / collaborating with stakeholders for buy-in/approvalMandatory Skills:• Minimum of 15 years of work experience• Should have experience in defining Marketing strategies and deliver customer consulting on all aspects of Integrated Marketing solutions• Should have experience business and technology consulting in latest Marketing Cloud technologies• Should have experience in digital transformation delivery methodologies• Should have experience in executing digital transformation initiatives involving technical implementation and configuration of Adobe Campaign or IBM Campaign (Unica)/Watson Campaign Automation• Should have strong knowledge of Personalization (web, email, mobile) technologies and the associated tools like IBM Interact or Adobe Target• Should have strong knowledge in Data analysis, reporting and business intelligence for campaign management• Should have strong experience in digital integration of Front office and back-end enterprise systems• Excellent understanding of Marketing processes like Marketing Campaign Management, Marketing Resource / Workflow Management, Marketing Performance Management• Strong experience in IBM Campaign (Unica), IBM Interact or Adobe CampaignPreferred but not mandatory skills:• Good understanding of BigData analytics, AI and Blockchain concepts and come up new innovative solutions in Campaign Management domain• Knowledge of any ETL / Data Integration Tools• Knowledge of Web Content Management systems (primarily Adobe AEM, Sitecore, Drupal)• Knowledge of AWS, MS Azure Cloud technologies• Working knowledge of all applicable data privacy regulations and policies as they relate to both firm and client/contact data for example GDPR/CsAN-SPAM ACT law

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