Digital Marketing Manager

Company: Kaleido
Location: Raleigh, North Carolina, United States
Type: Full-time
Posted: 14.FEB.2020

Summary

We are hiring a talented Digital Marketing Manager to join our small marketing team. We're looking for a true marketing generalist, passiona...

Description

We are hiring a talented Digital Marketing Manager to join our small marketing team. We're looking for a true marketing generalist, passionate about all things digital, in a fast paced start-up environment, serving some of the world's biggest companies, using cutting edge technologies and best-in-class strategies!


You will be responsible for a wide range of marketing programs and campaigns, including writing many of our prospect and customer communications, managing email marketing, marketing automation, social media, website pages, content deployment and more. You will help generate and nurture trials, demos, content downloads and other engagements from both paid and organic leads. You will be responsible for managing, segmenting, augmenting and optimizing kaleido's email list, constantly looking for ways to better target, engage and convert. You will manage, write and contribute to a wide range of content, from blog articles to ebooks, website pages to social posts.


Responsibilities

  • Write many of the company's prospect and customer facing communications (emails, blog articles, social posts, webpages).

  • Manage the company's prospect and customer marketing lists.

  • Help source and edit content (both written and video) from team members, partners, influencers and customers.

  • Work with web and design teams to create and optimize content, web and landing pages

  • Create campaigns aimed at upgrading, upselling, and retaining existing customers.

  • Manage logistics of various events, including swag, booth collateral, and support for team members speaking at global conferences.

  • Manage the strategy and setup of email marketing campaigns, automated nurture sequences, social media and retargeting.

  • Collaborate with key partners, including ConsenSys global marketing teams, to enhance and amplify our strategies.

  • Craft landing pages and lead-gen forms to increase lead capture and engagement.

  • Contribute to the company's webinar, video, and speaking presentation activities.

  • Collaborate with Kaleido marketing teammates to maintain a consistent brand voice and message across all campaigns and mediums.


Requirements:


  • 4+ years experience as an email marketing, content marketing, or digital marketing specialist at a reputable technology or software company.

  • BA/BS or equivalent working experience.

  • Be an exceptional, speedy, witty, thoughtful, and engaging writer and proof-reader.

  • Experience with data-driven analysis and optimization.

  • Excellent communicator with ability to sell and convince.

  • Excellent writing, editing, presentation and communication skills.

  • Proficiency in marketing automation (Hubspot fluency & certification preferred).

  • Excellent project manager (Fluency with Asana preferred).

  • Ability to create clear briefs for graphic designers.

  • Capable of juggling multiple projects at once, attention to detail, great task manager

  • In-depth knowledge of the various marketing channels and technologies, including paid search (Google Ads), retargeting, social media (Facebook, Twitter, LinkedIn, and more), and content distribution and placement networks.

  • Data driven marketer, with strong eye for metrics

  • Familiarity with the technology space and the ability to learn and understand Blockchain.

 
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