Demand Generation Manager, Lifecycle, Database and Email

Company: Circle
Location: Washington, Washington DC, United States
Type: Full-time
Posted: 19.AUG.2021


Circle is a global financial technology firm that enables businesses of all sizes to harness the power of digital currency and public blockc...


Circle is a global financial technology firm that enables businesses of all sizes to harness the power of digital currency and public blockchains for payments, commerce and financial applications worldwide. Circle platforms and products provide a suite of internet-native financial services for payments, treasury infrastructure and capital formation. Circle is also a principal developer of USD Coin (USDC), which has become the fastest growing dollar digital currency in the world. USDC has grown to over 23 billion in circulation and supported over $640B in transactions in the past year. Circle's payments and treasury infrastructure services available through the Circle Account and APIs helps bridge the legacy financial system and digital currency and blockchain based finance. Circle's SeedInvest service brings internet-native fundraising and capital formation to startups and growth companies. Combined, Circle's suite of services helps companies to participate in a more open, global and inclusive financial system.

What you'll be part of:

With the mission "To raise global economic prosperity through the frictionless exchange of financial value," Circle was founded on the belief that the internet, blockchains and digital currency will rewire the global economic system, creating a fundamentally more open, inclusive, efficient and integrated world economy. We envision a global economy where people and businesses everywhere can more freely connect and transact with each other with new technologies for digital money and internet-native finance. We believe such a system can raise prosperity for people and companies everywhere. Our mission is powered by the values we espouse and which we expect all Circlers to respect. We are Multistakeholder, serving the needs of our customers, our shareholders, our employees and families, our local communities and our world. Furthermore, we are also Mindful, Driven by Excellence, and High Integrity.

What you'll be responsible for:

This person will report to the Senior Manager, Demand Generation. This is a unique opportunity to spearhead the strategy of arguably one of the most important B2B channels -- email marketing. In addition to the marketing team, you will work cross-functionally with multiple stakeholders from product, product marketing and revenue operations to understand campaign goals and develop a meaningful customer journey through B2B marketing channels. This role will have a huge impact on campaign performance for product launches, target segments and solutions.

What you'll work on:

* Run and scale the day-to-day operations of our global email marketing program. You will act as the internal expert for how our company leverages email marketing and go-to-market campaigns.
* Establish persona-based, lead nurturing programs with the goal of driving new leads into the funnel and converting leads from MQLs to SQLs.
* Develop and execute a strategy to continually grow our opted-in database of marketing contacts.
* Test, analyze and improve email performance.
* Design, build, and execute email marketing, lifecycle nurture, and event marketing campaigns.
* Collaborate cross-departmentally to manage campaigns from initial planning to development, launch and reporting.
* Collaborate with marketing operations and demand gen team on customer journey mapping, creating a meaningful experience across all campaigns.
* Provide reporting and analysis of campaigns within HubSpot, regularly communicate results to key stakeholders.
* Manage the email database with the marketing operations team, ensure proper compliance measures are in place.

You will aspire to our four core values:

* Multistakeholder - you have dedication and commitment to our customers, shareholders, employees and families and local communities.
* Mindful - you seek to be respectful, an active listener and to pay attention to detail.
* Driven by Excellence - you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity and you work intensely to achieve your goals.
* High Integrity - you seek open and honest communication, and you hold yourself to very high moral and ethical standards. You reject manipulation, dishonesty and intolerance.

What you'll bring to Circle:

* 5+ years experience in B2B marketing.
* Experience driving strategy and implementation of end-to-end marketing campaigns.
* You know the power of email marketing and have proven success in building out nurture campaigns that convert MQLs to SQLs.
* Experience writing marketing copy, or at a minimum working with content and copywriting teams to efficiently create messaging.
* Experience in database management and marketing automation tools, preferably HubSpot.
* Effective project management skills.
* Strong attention to detail, analytical and critical thinking skills.
* Outstanding communication and writing skills.
* Self-starter who thrives in a fast paced environment.
* A basic understanding of crypto assets and blockchain technology is a plus with a strong desire to learn more. You are passionate about bringing this technology to the mainstream.
* Proficiency in Google Suite, Slack, Wrike and Apple MacOS preferred.

We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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