Data Scientist (Marketing Insights)

Company: MadHive
Location: New York, New York, United States
Type: Full-time
Posted: 14.APR.2021

Summary

ABOUT MADHIVE:MadHive is an end-to-end advertising solution that leverages cryptography, blockchain and AI to power modern media. MadHive's ...

Description

ABOUT MADHIVE:MadHive is an end-to-end advertising solution that leverages cryptography, blockchain and AI to power modern media. MadHive's advertising suite provides tools for audience forecasting, precision targeting and activation, and cross-screen attribution against its proprietary OTT-first device graph. Customers include advertisers that leverage MadHive's next-generation cryptography to prevent fraud and increase margins, and broadcast giants that leverage the platform to power their digital TV offerings. We're looking for someone with 5-7 years of experience manipulating data sets and building statistical models, has a Master's or PHD in Statistics, Mathematics, Computer Science or another quantitative field, and is familiar with cloud software/tools in GCP.Knowledge and experience in statistical and data mining techniques: GLM/Regression, Random Forest, Boosting, Trees, text mining, social network analysis, etc.Experience using statistical computer languages ( Python, SQL.) to manipulate data and draw insights from large data sets.Knowledge of a variety of machine learning techniques (clustering, decision tree learning, artificial neural networks, etc.) and their real-world advantages/drawbacks. Knowledge of advanced statistical techniques and concepts (regression, properties of distributions, statistical tests and proper usage, etc.) and experience with applications.Self-starter, and unafraid of ambiguous goals, worked or have experience in a start-up like organization, where structure is continuously defined and valued Self-motivated and able to take initiative without needing a high level of supervisionExperience visualizing/presenting data for stakeholders using: Business Objects, D3, ggplot, etc.Media and advertising experience is a Plus!Responsibilities:Build and deploy models that enable marketers to allocate budgets to various channels in order to drive cross-channel optimization by product and by business objectives.Provide insights and suggestions on customer campaign optimization problems and product/platform optimization problems through statistical data analysis when needed.Develop models that drive personalization for member interactions on owned and paid marketing channels.Build prototypes and MVPs of services and applications that improve effectiveness of campaigns, creatives, ad networks and/or user segments.The key goal for this person will be to apply modeling techniques relevant to media mix modeling (MMM) optimization and multi-touch attribution (MTA) to our marketing efforts to connect the impact of marketing activities on business outcomes.The Perks!MadHive is a dynamic, diverse, innovative and friendly place to work. We embrace our differences and believe they fuel our creativity. We come from varied backgrounds and think that's important. But whether it's taking ideas from previous lives and applying them in different ways or creating something completely new, we are all trail-blazing team players who think big and want to make an impact. Here are just some of the many benefits of becoming a MadHive employee:Health, Dental & Vision Insurance: Your health is number 1, so we offer 100% company-paid health, dental, and vision insurance starting on day 1, with additional plan options available with minimal employee contribution.Commuter Benefits: Madhive offers Wageworks commuter benefits. Plus, we're centrally located just a couple blocks from New York City's Penn Station. Unlimited Vacation: We offer Unlimited PTO, plus additional paid company holidays.Parental Leave: We believe that family comes first, so we provide parental leave to all new parents. Food All Day: Fully stocked refrigerator, and lunch provided everyday! Centrally located: Office is a stone's throw from Penn Station & Hudson Yards in Chelsea.

 
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