Content Strategist

Company: The Washington Post
Location: New York City (Manhattan), New York, United States
Type: Full-time
Posted: 12.APR.2019


Application Instructions Please list all professional experience and explain any gaps in employment history. Job Description WP BrandStud...


Application Instructions

Please list all professional experience and explain any gaps in employment history.

Job Description

WP BrandStudio, the in-house creative agency of The Washington Post, produces enriching, engaging and compelling custom content for major brands, according to the Post's standards of journalistic excellence. The Creative Strategist ideates content and platform concepts that span narrative writing, video, podcasts/audio and even augmented reality, to name a few. While this is primarily a pre-sales role, the Creative Strategist will occasionally contribute to other projects in the Studio. This role will help manage overall RFP workflow, deadlines and delivery.


  • Work in collaboration with Sales, Marketing, Production and Design teams to assess program objectives, brainstorm ideas and conduct research
  • Use that information to lay out concise and compelling content strategies that align to client goals and engage an influential audience. Ideas may be needed for a tech company on one day, a financial brand the next
  • Lean into journalistic instincts and a newsroom knack for storytelling, but know how to market them to agencies and brands
  • Leverage campaign performance data and industry/audience insights to create strategic recommendations
  • Use strong oral and written skills to effectively communicate concepts, ideas and rationale to clients and internal stakeholders
  • Create sharp, intelligent writing in proposal decks, including headlines, program titles and social media promotion
  • Manage proposal deadlines and deliverables to meet strict schedule requirements
  • Have the ability to work quickly and deliver high-quality work under extremely aggressive timelines
  • Stay abreast of content marketing and native advertising trends


  • Strong agency or publisher studio background. We have a lot of great journalist storytellers here, but we need that sensibility to be supported by a top-notch strategist with strong marketing chops
  • You should be a deck whisperer with a knack for visuals and written storytelling. Looks matters when it comes to presenting ideas. You must have a razor-sharp ability to generate clear, insightful writing and support it with images and a design style that bring it all home
  • Basic Power Point skills won't cut it. We need someone who understands that visually strong decks help sell through good ideas, so you should also be proficient in Photoshop and Keynote
  • You need to be an outstanding writer who can translate complex material into reader-facing language and be flexible enough to adjust your style to a variety of formats, categories and verticals
  • Wide subject matter expertise is essential -including technology, health care innovation, blockchain, aviation, culture, media, movies and TV. It's a truly mixed bag
  • You should also be a self-motivated information-seeker with a love of interactive and immersive storytelling and a passion for uncovering surprising data and colorful details
  • You must be able to work collaboratively, prioritize effectively and manage multiple projects in a high-volume, fast-paced environment
  • We move super fast and need someone who can keep up, without losing sight of the detail-oriented tasks that keep the process running smoothly
  • You should also have very thick skin, never lose your cool and get along extremely well with others

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